Black Friday and Cyber Monday are the biggest holidays for many retail business and they’re just around the corner. Get your subscribers excited before the big weekend by sending out interesting and attractive emails right now.
Your emails need to stand out to help bring subscribers into your stores. We’ve put together the top 5 best email marketing tips to help with just that.
1. Keep it Simple
Shoppers are getting flooded with emails about Black Friday and Cyber Monday. Be sure to get subscribers thinking about your store by making a very simple and easy-to-understand message.
2. Show Your Offers First
Remember to be straight to the point and list your sales as the very first item in the email message. For example, see how an online education platform called Udemy describes their Black Friday offer in a short and sweet bolded headline.
3. Be Specific
Readers want to know exactly what time they can come for the sale so they can plan accordingly. Be sure to include any special location offers for the best sales, as well. Also make sure they know when the sale ends to add a sense of urgency.
4. Include Product Images
Your patrons want to buy the products you’re selling, so make sure to include as many product images in your email as possible. Product pictures will likely get clients buzzing about the sale. In the following example, Old Navy displays their stocking stuffer deals and steals with a festive product college.
5. Don’t Forget About Social Media
Be sure to add a post to your social media pages. Share your sale information with everyone and everywhere you can!
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