Have you recently started a new business in your community? Congratulations! Now that you’ve opened up your doors, the next step is reaching new audiences to bring people into your store. There are many ways that a small business can do this, but what’s the one way that will keep them connected to you? That’s right: email marketing.
Email marketing for small businesses is one the best ways to stay connected with potential, new or long-term customers. Plus, email marketing can be a low-cost solution to reaching your customers.
If you’re thinking of starting email marketing for your small business, here is some advice from our email marketing experts!
Email Marketing Advice for Small Businesses
We could go on and on with different pieces of advice for a small business owner who is about to begin their email marketing journey. Instead, we picked out our top pieces of advice that’ll ensure email marketing success!
Make It Easy to Subscribe to Your Newsletter
First and foremost, you need to make it easy for your followers to subscribe to your newsletter. Have the sign up for your newsletter on every page of your website, including your blog (if you’ve got one), your Facebook page and wherever else you find your fans.
When creating your sign up form, make sure it’s not packed with required fields. Collect their name, email address and maybe their birthday, but leave it at that. A form that’s too long could turn people off from signing up.
Your Newsletter Should Match Your Brand
If a person signs up for your emails, but what comes to their inbox doesn’t match your brand, they’re likely to think they’re receiving spam. Make sure that your newsletter matches your brand’s look and feel, making it easily identifiable. Include your business’s logo and color scheme. If your emails are consistent, readers will feel more familiar with your emails from the start.
Watch out for Long Emails
It can be easy to fill up your newsletter with lots of information, but take a step back and think about when you read other businesses newsletters. Do you truly read them or do you just look at the highlights to find what’s relevant? It’s likely that your subscribers are busy individuals and, while they want to know what’s going on, it’s possible you don’t have their undivided attention.
Instead of putting your content into one long block, break it up. Have subheadings that break up the text into paragraphs, as well as images that will guide readers through your email. To keep users engaged with your email, add a “teaser” snippet at the top to tell users what they have in store for them when they read your newsletter.
If you are sending a long piece of content in your email, consider adding a button that encourages that reader to go to your website to finish reading the content. This way, readers can finish the content when it’s more convenient for them.
Edit. Test. Repeat.
This may be the most important step when sending out a newsletter. After you’ve finished adding the content you would like, make sure to edit the copy. Look for grammar, punctuation, missing words and any other mistakes. Once you’ve gone through your edits, send yourself a test email to see what the email will look like in your inbox.
From the test, you can see formatting issues or grammar mistakes you may have missed in your first round of edits. Make any necessary updates and send yourself another test. Continue this process until you feel that your email is just right.
Don’t Forget Mobile Devices
We are living in a mobile world, and that’s very important to remember when email marketing for your small business. If your email campaign does not work well on a mobile device, it’s likely not going to do very well. According to Gartner, around 74 percent of smartphone owners use their device to check their emails. That’s a lot of people, meaning it’s important to ensure that your email marketing template is responsive.
Don’t Send an Email Just to Send an Email
Your followers want to hear from you, but if you’re bombarding their inbox, you’re likely to see the number of subscribers decrease. When you send an email, make sure you’ve got something of value to say. This seems obvious, but for many small businesses who are beginning email marketing, they start without a plan. When starting your company’s newsletter, look at the logistics. How frequently should your brand be sending a newsletter? Once you have this nailed down, you’ll be able to provide your subscribers with useful information and not waste their time.
Choosing a Email Marketing Software for Your Business
Before you can begin sending out emails to your subscribers, you need to choose a service. There are many to choose from, so it’s important to determine your email marketing goals before picking a service.
At GreenMail, our easy to use and affordable email marketing platform is a small business owner’s dream. With over five hundred templates, as well as our ability to custom design a template for your company, we can guarantee that your email will match your brand standards. Furthermore, if you need a little help setting up your email or are having problems, we have a team available to help you. And we mean real people. Not a social media account or chat support where you have to wait for a response.
More of our features include:
- Free up to 100 members or 500 email sends per month.
- Custom dashboard.
- Real-time reporting.
- Social media integration.
- View on multiple devices.
Begin Email Marketing for Your Small Business
GreenMail Inc. is able to help you develop your email marketing campaigns and will provide you with the support you can’t find elsewhere.
Sign up for your free account today! To stay in the loop with what’s happening around GreenMail Inc., sign up for our newsletter!
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