It’s 2018 and is your business ready for Email Marketing yet? If you own a business, Email Marketing could tremendously help by building a reputation and broadcasting your company brand. In any industry, managing your brand reputation is important, and that’s no different for ANY type of business.
Keep Subscribers Wanting More
A lot of businesses use email campaigns for only sending advertisements. Most subscribers aren’t always going to be looking for discounts. If you choose only to spam them with offers, you’re going to get a lot of subscribed database members hitting the unsubscribe link. Get creative. Keep them interested with dynamic content that brings them back for more. Informative articles, employee bios, favorite client website links ect…
Your Emails Represent Your Style vs. Your Competitors?
To the point – but that doesn’t mean it’s less critical. Making your emails unique and your style helps the email stand out to the subscriber. Make a custom header and footer to match your branding throughout other platforms. Fill your creative content with content specific to what your customers like. Assure that subscribers can immediately recognize your email when they open it. This way, they will know your brand when they see it and actively seek it out when they choose to spend money on what your company offers.
Sending a Thank You
Don’t miss an opportunity to say “Thank You” when a customer, potential client or interested individual signs up for your email newsletters. Nothing is more personal than a “Thank You”. Shows you care and that you value the ongoing relationship. You would be cray to not send a follow up welcome “Thank You”. Might even be wise to send a new subscriber incentive. Statistics show that “Thank You” or “Welcome” emails receive an open rate of 60% or more. Perfect timing of interest towards your brand and service on what you offer. We sign up to hundreds of email newsletters a month and have seen many forms of a “Thank You” for which you might want to consider in your marketing. 1. Thanks for your review 2. Thank You for registering 3. Thanks for your recent visit 4. Thanks for opening our email moments ago 5. Thank You for your purchase 6. Thank You for receiving our emails, sorry to see you unsubscribe
Why Custom Headers and Footers in Email Marketing?
Including a custom header and footer to your templates creates excellent brand recognition and repetition. It’s important to have your brand present to make sure that subscribers know what to look for when shopping. Place “clickable” tabs in your header and footer. About Us, Products, Facebook and even Visit Our Blog Page. Adding social media links encourages your subscriber to follow you on other social media platforms.
You Don’t Always Have to Add a Discount
We see numerous companies that send coupon after coupon. Not always do you have to offer something, but rather step ahead of your competitor and add value to the price. Add a “Includes a drink” or a certain bonus item. Great ways to drive home an offer within email campaign “click” and “open” rates would also relate to a call to action subject lines. Example: “Hours left to save today!
Subject Lines are Important and Why?
Without opening the email, subscribers won’t see the content you’ve designed and offered. The most important part of getting them to “Open” is the subject line. We all get many emails a day so make yours stand out. Subject lines can be created in different ways to attract your subscribers. Try asking a question, thanking them for joining your email newsletter, Important news, add an emoji or two. Don’t be afraid to try new things. Have you ever tried an A/B spilt test for subject lines?
Are You A Retail Store – Invite Your Subscribers to Shop
Within your email promotion, ask your subscribers to visit your “brick and mortar” location or your website shopping area. Assure that the creative content is there to provide something that the subscriber was happy they opened it, but then always include a call to action. Place a link to your online store or insert a google map link to your physical address. Urge people to shop by letting them see the store link. Place “Teaser” photos of items that you offer both online and inside your location store.
Try an Email Marketing Contest.
Some clients create a contest to gain followers. Comment contest, a share this email or a picture caption contest surely helps increase open rates. Urge your subscriber list to engage to “click” by telling them, there’s an opportunity to win. Include a unique item that represents your brand to the winner. We all love to win something, right? “See the details inside when you READ MORE”.
Content, Content AND Content.
Yes, that’s why you have subscribers. Customers and prospective clients will look forward to reading your emails with enjoyable content should always be an ongoing goal. Stay away from coupon after coupon. Always a “Sale” can be hurtful to open rates. Do you always want to be sold something? Content in emails could be as easy as adding a button to view a link
Email content is important because it’s what your subscribers have signed up to look at. Having creative content that your viewers look forward to every time you send is the goal. Having sale after sale can be harmful to your open rate, only asking people to buy things isn’t good for any business. Email content can be anything from pictures to pdf attachments. Showcase events, special offers, and informative articles. Design an email well with enjoyable content that your subscribers will want to read. This will increase your open rates, clicks, and ROI by making your subscribers feel unique.
Finally, Keep Your List Clean.
“Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is that your customers and contacts will have more effective interactions with your company.
Email service providers (ESPs) track everything that pass through their servers to check and see how many emails from certain senders have been opened, unsubscribed to, or unopened (left inactive). Keeping your list clean is almost as important as the content of your emails. Continually cleaning your lists keeps up your deliverability by lowering bounce rates. Some people make new email addresses, leave their jobs, or even stop checking their accounts altogether. Go through the reporting after a send and exclude from your list unengaged members and email addresses that bounce. By pruning and cleaning keeps your deliverability high. This will better your reputation as a sender, so your emails will get to the inbox smoother.