What do you do when you gain a new subscriber for your email marketing list? If you’re just adding them to your next scheduled campaign without thanking them, you’re missing out on a huge opportunity to make an early impact.
A welcome Email is the first exchange between your business and your new subscriber. It sets the tone for all future communications and encourages engagement. You want them to feel like they made a good decision when they chose to subscribe. The following tips will help you draft an email that will keep the subscriber hungry for more.
Restate the benefits
Your new subscriber signed up because they saw value in your messages so take this opportunity to welcome and thank them for signing up, then reinforce their decision to do so. An effective way to do this is to make a “perks” list of benefits they will receive, like keeping them informed of new products and services you offer or industry specific information that will be of value to them and aid in their own success.
Reward them
Give a discount or a gift that will create goodwill between your business and your new subscriber. Make the offer enticing enough that they are likely to accept. A substantial one time discount as a thank you could turn a prospect in to a paying customer instantly; it will also show them that you want to do business with them.
Create a call to action
As is true with every email you send to your subscribers, a call to action is a must. Make your new subscriber want to take action. Create a button that stands out but remains part of the overall design, use words of urgency like “shop now”, or “download here”, and make the content or offer relevant and valuable.
Use eye catching images
Use images that showcase your products and services when welcoming your new contact. After all, they did subscribe to learn more about what you offer so give them what they want. Images should stay relevant to the message but can lead them to your website by embedding links to other products on your site. (It’s always good to get them to your website).
Mobile friendly
Your welcome message is your first chance to impress them so make sure you look as good mobile as you do on the desktop. GreenMail uses a system that allows you to view each campaign you send on every device and platform before it’s sent. This tool takes the worry out of wondering if an important prospect is getting and email that renders incorrectly on their particular device. You get one chance to make a first impression so make it count.
Getting subscribers to opt in to your email list is difficult enough, so when get a new subscriber make sure to thank them and reward them. When they see the value of receiving your relevant and informative messages they are sure to stay.
Good luck!
