No matter if you want to sell a product on your website or advertise your latest blog post, using email marketing is a great way to communicate with customers and create relationships with new prospects. When contemplating email marketing strategies, many business owners find themselves asking some variation of this question:
“How Do I Choose an Email Marketing Service?”
If you’re looking for the best email marketing software, “best” really depends on what fits your company. Email marketing software is not one-size-fits-all. There are many tools out there that can be used to set up and manage an email list, making choosing a service potentially overwhelming.
At GreenMail Inc, we know that our clients are in different industries and have diverse needs. We offer a variety of solutions because we understand the individuality of each of our email clients.
We won’t bog you down with details comparing the individual features of other email service providers. Instead, we focus on what your business needs before you choose a provider.
Things to Consider When Choosing An Email Marketing Service:
Your Audience
The most important aspect of your audience is its size. How many people do you email? Some email service providers allow you to have a set number of contacts before the price of your subscription increases.
GreenMail Inc’s system allows you to send up to 500 emails per month to 100 members free. Another consideration is list segmentation, or creating different groups to email based on information about them in the system (length of subscription, gender, age, etc.). If you are planning to use a segmented email marketing strategy, you are going to need tools within your email marketing system to make that happen. Fortunately, we provide the ability to create as many segments as you may need, no matter if it’s two or two hundred.
Features
After you assess your audience, you’ll need to decide the types of emails you want to send. If you plan to do all the email marketing yourself, it’s important to look for an email service provider that is easy to use and customizable. You’ll want to be able to distinguish between the emails using your brand, as well as personalize the content for different types of users.GreenMail Inc. offers a DIY Solution that makes it incredibly easy to stay consistent with your branding without any additional outside help or support. You can choose from our massive template library, choose the color scheme and layout, and you’ll be sending high-impact communications in no time.
You will also want to consider what type of automation features your email service should have. Some of the most popular features that we offer are:
- Blast emails / eBlasts
- Re-Send to Un-Opens
- 400+ Templates Available
- Triggered emails / Drip campaigns
- Automated marketing
- Email list management
- A/B split testing
- Interactive real-time reports
- Social integration
- Template editing
- Managed services
- Custom templates
Is the Platform Easy to Use?
An important aspect to look at when choosing an email marketing service is simply how easy the platform is to use. The GreenMail Inc. platform offers an interface that allows for quick use. Our easy-to-use platform can improve a user’s efficiency when creating emails to send to their subscribers. Plus, our service decreases the need for troubleshooting with all of the available resources.
What About Monthly Volume?
Many email marketing services are priced based on the cost per thousand emails sent (often referred to as CPM or Cost per Mile). It’s smart to know ahead of time what the volume of emails you intend to send will be, to avoid being blindsided by future costs.
Email marketing is known for being reliable, consistent and offering a high ROI. It is also highly scalable, so you will also want to consider how fast your email list might grow.
Staying Within Budget
So, how much of your marketing funds can you allocate to your email service provider? The good news is that emails can truly stretch your marketing dollar. Email consistently has the highest conversion rate of all channels for many businesses, so a little can go a very long way. And often, a little is all you need because it is notoriously inexpensive.
For example, as an email marketing provider, we allow you to send emails to up to 100 people for free (up to 500 sends per month), 500 people for $9/month, 1,000 people for $19/month, 2,500 people for $39/month and 5,000 people for $59/month.
How else can you reach so many people for such a small cost? Don’t fall into the mindset that you should pay less attention to email marketing simply because it is inexpensive. Many times, if something has a more significant budget assigned to it, it garners more time and attention. But email gets a small budget because it doesn’t need a big budget to be effective.
How Much Email Support Will You Need?
A solid support team is a luxury in the world of email marketing. There are a lot of email “DIY-ers” who prefer to do it all themselves and don’t utilize member support.
For other email users, service and support are essential. Depending on how much time you have or want to put into your emails, how user-friendly your provider’s email tools are, how complex your email campaigns are and how much customization you are looking for, you may really benefit from a company that offers exceptional support services.
Most providers offer basic tools and the ability to submit support tickets, but others provide additional services, including full-service options. Nowadays, many email marketing service providers can only be contacted via social media or sending an email to their customer support staff. They don’t offer a phone number on their website to talk to a real person.
GreenMail Inc, offers extensive support for just about anything you need. Some of our great support features include:
- Unlimited free phone and email support
- Live chat availability
- Comprehensive written help guide
- Experienced account management
- Custom template design creative
- Campaign management
Let Us Help You
By focusing on what your business truly needs, you can succeed in email marketing. At GreenMail Inc., our team is here to assist you in your email marketing ventures. No matter if it’s customer support or helping you design a custom template, we will help your brand’s email marketing campaigns succeed. Interested in learning more about why you should choose GreenMail Inc. as your email marketing service? Contact us today to learn more.
