Email marketing is known as being an ideal source for developing customer relationships. At GreenMail Inc, we know that a successful email marketing plan fuels customer base growth and creates a stable online presence. With these email trends already happening this 2016, it’s best to be prepared in the email marketing world.
Emails & Mobile Marketing
A wide variety of users utilize their mobile phones and smartphones to browse through emails. Many people that are viewing email on their phones may close the file if it isn’t properly designed to be read on a phone. Graphics are a great tool, but messages should have a balance in text and images. In 2016, even more people are using their phones online. This is the time to start targeting both computer and mobile phone users.
High Response Rates & Incentives
It’s important to remember that properly addressed emails to people who follow your business yield higher response rates. What do your viewers want the most? If you have a business selling specific products, many people prefer to see a discount so they feel as if they are getting value. If you have an online eCommerce store, many people are enticed with free shipping. Although many factors can contribute to a fruitful campaign, success oftentimes weighs heavily on the cost-saving discounts and fabulous offers you can send in your emails.
Most people hate seeing pop-ups when they visit websites urging people to join in and start typing. Lightboxes are great solution to this, because they are very subtle and easy to use. These are less obtrusive because they pop up subtly, when someone is using the website or after someone visits the site. With lightboxes, people can type in their email address and continue to read the content right afterwards. Offering incentives is also a good strategy, because people are much more likely to participate if they get something in return.
Feelings of Being Exclusive
Readers love being part of an exclusive group, so don’t forget to properly remind them of their special status. Don’t be afraid to type the same type of phrase in your subject lines every time. “Members only” or “Early Access” are sure to spark interest. This helps to create exclusivity and a sense of connection between you and your customers.
There are many different aspects to consider when crafting an email marketing message. At GreenMail Inc, we understand there are a lot of changes happening every day in our world of fast-paced technology. The key is to make sure that we are always well versed in the latest trends and best practices. These are just a few of the many different trends happening in email marketing right now. Paying close attention to the details listed here will not only help improve your email marketing campaigns, but also help maximize your effort and give your email the best chance for success.
– GreenMail Team