Planning out an effective email marketing campaign can be tricky business. Several different factors should be considered when writing an email to get people interested in your business, such as recognizing the needs of your customers, setting goals and providing clear instructions. Here at GreenMail, Inc. we realize firsthand just how difficult writing that perfect email can be. The intended purpose of an email will dictate the necessary details, but there are a few tips that can improve any email marketing message.
How can a brand or organization create better email newsletters and campaigns that will resonate with their customers? Our five tips will help you create top-notch emails!
Customers are People
People respond much more favorably to email marketing campaigns that treat them like real people. A good email is much more than a simple list of facts and figures that closes with a call to action. If you know a person’s name, be sure to use it in the email to make it seem more personal. Telling stories about your successes or failures in your email marketing campaigns reminds your customers that you are a person too, and not simply a machine incapable of feeling emotion. Use language that is informal where appropriate, but be polite.
Start Small – Set Realistic Goals
Email is a useful marketing tool, but don’t suddenly expect to see a huge wave of new customers after sending out just a few emails. Instead, aim for smaller, more manageable goals. Spark interest that will help build up future sales and form relationships whenever possible. Gather information that can help you win them over and be sure to listen to any specific needs they may express. Aim for small victories and let them build up into something better over the course of time.
Give Clear Directions
Prioritize clarity before catchiness in your emails. If customers are interested but don’t know how to act on your offer, the message will be useless. Always give concise calls-to-action within your emails so that people know how to proceed or what action you want them to take. If you want people to sign up for a service or an email newsletter, tell them exactly how to do it. Give them clear links to follow, big buttons to press, and never assume that something is obvious. A person who can’t understand what you want them to do is likely to give up or ignore your message, so make sure that everything is clear. Confusion quickly loses customers.
Trust Statistics and Recognize Opportunities
Data is an important tool to any business. If you know what an individual wants, then you can specifically tailor your email newsletter messages to appeal to them. A thorough data collection program makes gathering that information over the Internet reasonably simple, so be sure that data collection is a part of your email marketing strategy. Track what people are looking for and when they look for it.
Segmenting your lists by different concepts or geographic regions is beneficial, as well as finding out where those people tend to live so you can personalize the email newsletter message towards them. A study done by the Direct Marketing Association found that segmented or targeted emails generated 58 percent of all revenue for surveyed marketers. Emails that are segmented often perform better than emails that are not personalized. Once you have that information, you can optimize your efforts and get much better returns for your time.
Here at GreenMail, Inc., we’ve seen that a little work now can reap huge benefits in the future.
Remember to be Polite
Gratefully thanking your customers for working with you helps to humanize your business and make people feel good for choosing you over your competitors. Being thankful is a sign of respect. Remember that if a client chooses you, that involves a lot of trust. Above all, be mindful that your new client deserves your honesty and respect. This tip is not likely to continually bring in new customers, but it well help to keep the customers that you already have, and we all know how vital client retention is to a businesses’ success.
Furthermore, while emails are meant to inform your customers, they’re also capable of entertaining your customers. Email marketing is a great avenue for allowing your brand’s personality and values to shine. Being polite and showing your personality will further strengthen the relationship with the customers on your email marketing list.
GreenMail Is Here to Help You Create Better Emails
No matter if it’s helping you create a custom email template or helping you manage your email lists, the GreenMail team is here to help you with any aspect of your email marketing campaign. Interested in learning how we can help you? Discover the many ways our platform features can make your email marketing campaign exceed your goals!
Have questions? Contact us today by phone or email at info@greenmailinc.com.
– GreenMail Team
