Trigger emails are automatic response emails that can be staged to send at any set time after a subscriber opens a campaign or acts on a CTA, (call to action). They can be an effective way to convert buyers and increase profits. The following are examples and benefits of different types of trigger emails: Confirmation.…
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I always thought that content, content, content, was the key to the success of an email campaign. I’m still a believer in that but what is done behind the scenes of the content writer can, in a lot of ways, make or break the promotion. Here’s a short list of do’s when considering the look…
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Ok, even if you’re not currently reading this, I know you were tempted. I wrote this subject line for two reasons; first, because humans tend to want to do something they’re told not to, and second, to illustrate the fact that subject lines are a major factor in open rates of email marketing campaigns. Subject…
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Welcome to our new website and new blog! We’re very excited to reveal the new GreenMail Inc. website and look forward to welcoming you to our own blog which will feature tips on email marketing, market-to-market strategies to building email campaigns and more. Now more than ever, email marketing is becoming and important tool to…
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Acquiring email addresses can be challenging for any business and today we will highlight 7 of the most effective methods in acquiring new email contacts for your business. These suggestions are not ranked in order, nor are they all the methods your company could use. Instead, please use them as a guide to improve your…
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What is it? At its most basic level, SEO is nothing more than having the words you want to be found for be found on your website. It ensures Google, Yahoo and Bing can find you. Search engines need you more than you need them. Your business IS their inventory. These search engines exist for…
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Marketing automation is an essential part to anyone’s email marketing strategy, because it gives insight into your subscriber’s lifecycle and allows you to market to them properly. One effective form of marketing automation is triggered emails. For those who are not familiar, triggered emails are automated responses based on a specific action taken (or not…
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If you simplified email marketing campaigns into their most basic elements, you as the marketer are looking for the highest level of engagement from your contacts. The more opens and clicks, the further down your contacts go in the buying process. If you can push as many contacts far enough down the buying road your…
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