What is it? At its most basic level, SEO is nothing more than having the words you want to be found for be found on your website. It ensures Google, Yahoo and Bing can find you. Search engines need you more than you need them. Your business IS their inventory. These search engines exist for…
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Marketing automation is an essential part to anyone’s email marketing strategy, because it gives insight into your subscriber’s lifecycle and allows you to market to them properly. One effective form of marketing automation is triggered emails. For those who are not familiar, triggered emails are automated responses based on a specific action taken (or not…
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If you simplified email marketing campaigns into their most basic elements, you as the marketer are looking for the highest level of engagement from your contacts. The more opens and clicks, the further down your contacts go in the buying process. If you can push as many contacts far enough down the buying road your…
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