Being able to understand the analytics is crucial in today’s standards of getting to know your customers and prospects. Analyzing a recent E-blast launch definitely is not the “fun” part of any sales or marketing campaign. It doesn’t feel creative in the same way that designing or even sending a campaign can feel. Yet once…
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Releasing Summer of 2015 We’re Excited to announce updates to our email marketing platform! The feedback we have been gathering for some time has allowed us to make some awesome changes that we know everyone will like. These newest features will allow you to send better emails, save time doing it, and getting more creative…
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What do you do when you gain a new subscriber for your email marketing list? If you’re just adding them to your next scheduled campaign without thanking them, you’re missing out on a huge opportunity to make an early impact. A welcome Email is the first exchange between your business and your new subscriber. It…
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Every time you send an email to your subscriber list you need to have a goal. If your goal is to convert them into buyers, using CTAs in your message is a great way to get started. Interacting with your customers and prospects through a “Call To Action” is a great way to build trust…
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This may seem like a simple question but I’ve read a ton of information that supports just about every day and time of the week. This blog is not intended to reveal the million dollar answer, but is intended to give information for you to ponder as you decide when to send your next campaign.…
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Trigger emails are automatic response emails that can be staged to send at any set time after a subscriber opens a campaign or acts on a CTA, (call to action). They can be an effective way to convert buyers and increase profits. The following are examples and benefits of different types of trigger emails: Confirmation.…
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I always thought that content, content, content, was the key to the success of an email campaign. I’m still a believer in that but what is done behind the scenes of the content writer can, in a lot of ways, make or break the promotion. Here’s a short list of do’s when considering the look…
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Ok, even if you’re not currently reading this, I know you were tempted. I wrote this subject line for two reasons; first, because humans tend to want to do something they’re told not to, and second, to illustrate the fact that subject lines are a major factor in open rates of email marketing campaigns. Subject…
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Welcome to our new website and new blog! We’re very excited to reveal the new GreenMail Inc. website and look forward to welcoming you to our own blog which will feature tips on email marketing, market-to-market strategies to building email campaigns and more. Now more than ever, email marketing is becoming and important tool to…
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Acquiring email addresses can be challenging for any business and today we will highlight 7 of the most effective methods in acquiring new email contacts for your business. These suggestions are not ranked in order, nor are they all the methods your company could use. Instead, please use them as a guide to improve your…
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