Email marketing is not a new advertising technique. However, it is a method that many businesses haven’t quite mastered for their brand. As one of the most cost effective and targeted tools a company can use to reach their audience and increase sales, understanding the in’s and out’s of the platform is crucial to its…
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What is contributing to the shifting ISP landscape? Over the past several years, there have been monumental changes in market share. ISPs are continually evolving and changing their products and services to bring the best value to their customers. Many domains that had been on the decline have now been acquired by larger entities, which…
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Sending a series of automated emails to recipients is an important part of e-marketing success. Many times, online behavior is monitored and emails are sent in relation to those behaviors. They can also be sent at predetermined times. These ideas are called drip marketing and lead nurturing, and in may cases, they are one and…
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How can you create a strong, organic email list for your business? At GreenMail, Inc., we know that one effective avenue is through expos or trade show booths. If your company participates in this type of marketing, it’s a great idea to ask and cultivate an email list. Where do you begin? Check out these…
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Planning out an effective email marketing campaign can be tricky business. Several different factors should be considered when writing an email to get people interested in your business, such as recognizing the needs of your customers, setting goals and providing clear instructions. Here at GreenMail, Inc. we realize firsthand just how difficult writing that perfect…
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We think it’s safe to say that spring is finally on its way. The cold weather is beginning to recede and people are starting their traditional spring cleaning regimens. Now is the perfect time for your company to do the same. Here at GreenMail, Inc., we know that customers will not only be getting rid…
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How can a business get closer to customers? At GreenMail, Inc., we help businesses use a marketing strategy called trigger emails. This is a relatively simple way to help your business become more successful. There are many kinds of trigger emails, one of them being the common date-based trigger email. Both businesses and consumers enjoy…
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No matter if you want to sell a product on your website or advertise your latest blog post, using email marketing is a great way to communicate with customers and create relationships with new prospects. When contemplating email marketing strategies, many business owners find themselves asking some variation of this question: “How Do I Choose…
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Are you an email marketer hearing about Gmail’s new “block” button? The goal of Gmail’s new “block” button is to keep user inboxes free from spam and unwanted email content. But Google has left it in the hands of each Gmail user to decide which emails are spam and which are legitimate. As a brand…
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Email marketing is known as being an ideal source for developing customer relationships. At GreenMail Inc, we know that a successful email marketing plan fuels customer base growth and creates a stable online presence. With these email trends already happening this 2016, it’s best to be prepared in the email marketing world. Emails & Mobile…
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