Email marketing is not a new advertising technique. However, it is a method that many businesses haven’t quite mastered for their brand. As one of the most cost effective and targeted tools a company can use to reach their audience and increase sales, understanding the in’s and out’s of the platform is crucial to its overall effectiveness. Let’s take a deep dive into how email marketing can be used to increase your business’ overall sales with these tips.
Email Marketing Tip #1 | Create a Strategy
First and foremost, establishing an email strategy that correlates with your business’s overall marketing strategy is essential. Today, an astounding 89 percent of marketers state that email serves as their company’s primary lead generation tool. And on top of that eye-opening statistic, according to the DMA National Client Email Report, email marketing averages an ROI of $38 for every $1 spent. So, for brands across all industries, putting together an email marketing plan that demonstrates a deep understanding of your audience and what they need, while remaining consistent with your overall marketing goals and objectives, will lead to the best results.
Email Marketing Tip #2 | Personalization is Key
Once you have your strategy established, personalizing your email marketing campaigns to your audience is the next big step to success. One of the best things about email marketing is that it allows email marketers the ability to create that exclusive experience that the individual receiving the emails will enjoy. According to Campaign Monitor, emails with a personalized subject line are 26 percent more likely to be opened than emails with a generic subject. And if that wasn’t convincing enough, emails that are relevant to the recipient drive 18 times more revenue than general emails.
Email Marketing Tip #3 | Targeting
Did you know that 61% of consumers stated that they enjoy receiving promotional emails each week and 28% would like to receive emails more frequently? With email marketing being one of the only platforms on which users actually ask to receive promotions, effective targeting can capitalize on user’s wants and needs and ultimately lead to higher conversion rates.
Email Marketing Tip #4 | Optimize for Mobile
As mobile continues to reign supreme, companies need to ensure that their email marketing tactics follow suit. Of Gmail’s 1 billion users, approximately 75% of them check their accounts on mobile devices. And to make matters worse for email marketers who are not following this best practice, 71 percent of these users will delete the email immediately if it does not display properly on their screen. Long story short, think about your audience and optimize for their needs.
Email Marketing Tip #5 | Measure Frequency
Just as companies do for their social media marketing strategy, measuring your email marketing frequency will help you narrow down when your audience engages with your content the most. With more and more individuals working from home and the typical 9-5 work day slowly going away with the help of technology, timeframes will likely change based on when works best for your audience. Put efforts into studying their behavior until you find what is most effective.
Increase Your Company’s Sales With GreenMail
Are you ready to take your email marketing to new heights? GreenMail Inc. can help you do just that. Whether it is assisting with the design of an email template or customer support, our team is dedicated to helping your brand succeed in email marketing. Contact us today to learn more.
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