How can a business get closer to customers? At GreenMail, Inc., we help businesses use a marketing strategy called trigger emails. This is a relatively simple way to help your business become more successful. There are many kinds of trigger emails, one of them being the common date-based trigger email. Both businesses and consumers enjoy the simplicity of set up and real impact that they have.
Could Date-Based Trigger Emails Help Your Business?
Date-based trigger emails are messages that businesses send to a customer to recognize a special personal occasion. For instance, a business could send out an email during a customer’s anniversary or birthday. Triggered emails can be scheduled to send out a message on any specific date from data you have collected from the customer. Triggered emails could allow you to send all customers an email 3 days before their birthday. These messages thank the customer and often provide them with special offers that entice them to purchase from your business. There are many benefits to using the triggered email marketing strategy.
Date Trigger Emails Build Personal Relations
Not only does this email marketing tactic make customers feel special, but it can also help increase customer loyalty. If a customer is treated like a close friend, then he or she will feel comfortable and happy to purchase more products from this same business. By sending date-based trigger messages, you and your business are building a personal relationship with your customers.
Since these emails are also conveniently automatic, they help businesses save time. Businesses already focus on several urgent aspects, such as products and shipping. The initial investment may seem pricey, but can be very worthwhile after just a short time. One emailing marketing tip is to apply the 80-20 rule. 20 percent of your investment will yield 80 percent of your results. If you invest enough time in setting up your date-based trigger emails, as well as building a personal relationship with each of your customers, it will lead to a greater chance of gaining more revenue.
Effectively Using Date-Based Trigger Emails
Date-based trigger emails provide great opportunities, but only if they are properly implemented. At GreenMail, Inc., we know that bombarding your customers with emails every day is not a good idea, because they may feel overwhelmed and quickly lose interest. With the right techniques, you and your business can keep your customers regularly engaged. Here are a few examples of when you could send your customers a date-based message:
When your customer reads “Happy Early Birthday” or something similar in the preheader text of the email message, studies have shown an increase in open rates. Try to boost your click-through rate by adding a special offer, then send out the email a few days or even weeks before their birthday. Another tip is to send an email a few days after the first message was sent to those that have not yet opened the first message. This helps increase your overall open rates. By changing up the messaging, you might find customers are more likely to open with a new subject line or preheader text.
A common type of anniversary email trigger celebrates the day your customer first signed up. You can offer them an exclusive offer or even just a thank you for each year they remain a loyal customer. This encourages them to stay with your business. The goal of sending anniversary or birthday triggered emails is to increase customer loyalty and drive revenue upward, while spending little time setting up the entire campaign. GreenMail, Inc. can help you set up this type of campaign, so with just a few steps, you can begin to send out date triggered emails to your list of contacts on a daily basis.
– GreenMail Team